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Catch Consumers With Mobile Ads

Catch Consumers With Mobile Ads

Based on the study by the Journal of Management Research, “Mobile technology enhances customer experience, helps brand promotion, attracts new customers, and promotes customer satisfaction as well as builds better customer relationship management” (Khurana 2010). The use of smartphones, like iPhones and Blackberries, allows consumers to be connected to their favorite social media outlets 24Read more about Catch Consumers With Mobile Ads[…]

Effective Channel of Marketing

Effective Channel of Marketing

Blogs can provide an effective channel for word-of-mouth marketing to promote products or services. In word‒ of‒ mouth marketing, an opinion leader, who is normally more interconnected, can deliver product information, provide recommendations, give personal comments, and supplement professional knowledge that helps companies to promote their products. Blogging is a great way to form aRead more about Effective Channel of Marketing[…]

Viral Marketing

Viral Marketing

It is important for marketers today to stand out from all the media clutter and find their niche. Multimedia grabs the attention of younger people who spend more leisure time online, while consuming less traditional media like newspapers and television. This has led marketers to viral marketing campaigns which aim to reach the widest possibleRead more about Viral Marketing[…]