Segment Your Database If your message is not relevant to your audience people will be uninterested in reading it and may unsubscribe. Companies need to know who is in there database and then avoid sending those people irrelevant messages. It is helpful to screen subscribers as soon as they sign up for the mailing listRead more about Email Marketing Tactics[…]
Social media is a great tool to engage with email subscribers. You can use it to invite your new subscribers to follow you on Facebook, Twitter, Pinterest and any other social media site you may use. The most important thing is to tell your audience WHY they should follow you. Make it worthwhile forRead more about B2B Social Media[…]
Universities today are embracing social media in an effort to build brand awareness. It is something that many Universities, Colleges, and Community Colleges are unsure about how to successfully use to provide a benefit to there campus but the ones that have utilized the resource have been very successful. Schools are using social media inRead more about Universities Embracing Social Media[…]
I made this video for my internet marketing class. It is about how to be professional on social networking sites but it has a spin with Lady Gaga giving advice that just doesn’t match up. Enjoy!
The topic of the interaction of social media and advertising is very important because they both are going to continue to interact and grow as the years go on. Technology is always developing, so marketers need to be on their toes thinking of new ways to grab the attention of the consumer. They haveRead more about Interaction of Social Media & Advertising[…]
Based on the study by the Journal of Management Research, “Mobile technology enhances customer experience, helps brand promotion, attracts new customers, and promotes customer satisfaction as well as builds better customer relationship management” (Khurana 2010). The use of smartphones, like iPhones and Blackberries, allows consumers to be connected to their favorite social media outlets 24Read more about Catch Consumers With Mobile Ads[…]