The topic of the interaction of social media and advertising is very important because they both are going to continue to interact and grow as the years go on. Technology is always developing, so marketers need to be on their toes thinking of new ways to grab the attention of the consumer. They haveRead more about Interaction of Social Media & Advertising[…]
Based on the study by the Journal of Management Research, “Mobile technology enhances customer experience, helps brand promotion, attracts new customers, and promotes customer satisfaction as well as builds better customer relationship management” (Khurana 2010). The use of smartphones, like iPhones and Blackberries, allows consumers to be connected to their favorite social media outlets 24Read more about Catch Consumers With Mobile Ads[…]
Blogs can provide an effective channel for word-of-mouth marketing to promote products or services. In word‒ of‒ mouth marketing, an opinion leader, who is normally more interconnected, can deliver product information, provide recommendations, give personal comments, and supplement professional knowledge that helps companies to promote their products. Blogging is a great way to form aRead more about Effective Channel of Marketing[…]
As we can see, marketers are finding innovative ways of integrating ads into video games, but are gamers paying attention? A study conducted by Nielsen Games in 2008 proved that 36 percent of video game players have acted on an advertisement seen in a game. According to Nielson, males age 18 to 34 spend anRead more about Are Consumers Paying Attention?[…]
There are major shifts taking place in technology and audience behavior that are turning the business of advertising into a whole new game. . For brand marketers relying on capturing the attention of an increasingly impatient and distracted consumer is going to be very difficult but they have found a way with gaming. What that meansRead more about Advertising Turned Into A Game[…]
You cannot drive down the highway today, turn on the radio, open a magazine, or even buy a soda from a nearby vending machine without seeing or being exposed to an advertisement. Even when marketers are segmenting the market and only advertising their product in areas where they believe their targeted demographic will see them,Read more about Marketers Need To Make a Change[…]