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Catch Consumers With Mobile Ads

Catch Consumers With Mobile Ads

Based on the study by the Journal of Management Research, “Mobile technology enhances customer experience, helps brand promotion, attracts new customers, and promotes customer satisfaction as well as builds better customer relationship management” (Khurana 2010). The use of smartphones, like iPhones and Blackberries, allows consumers to be connected to their favorite social media outlets 24Read more about Catch Consumers With Mobile Ads[…]