The topic of the interaction of social media and advertising is very important because they both are going to continue to interact and grow as the years go on. Technology is always developing, so marketers need to be on their toes thinking of new ways to grab the attention of the consumer.
They have thought of many methods to incorporate ads in new ways that were mentioned, by using, viral marketing,social media sites, advergaming, blogging, and mobile advertising. Marketing and social communication is all about creating value for everyone, so it is important that the consumers feel that they are getting a benefit from the marketer.