Universities today are embracing social media in an effort to build brand awareness. It is something that many Universities, Colleges, and Community Colleges are unsure about how to successfully use to provide a benefit to there campus but the ones that have utilized the resource have been very successful. Schools are using social media in many different ways some examples are below:
1. In the Classroom
- Class discussions are shared on Twitter
- Professors are sharing information via blogs
2. School Pride
- Facebook pages just for the school mascot
- Free SWAG for the specific school is offered online or via social media contest
3. Potential Students
- YouTube to offer virtual tours of the University
- Reach out to students who mention the school on Twitter or the blog
4. Professional Development
- Network with other professors
- Instructors learn more about their industries through social venues
5. General Outreach
- Alumni groups
- Schools can reach out to parents and keep them up to date
- Promote events
- Conversation with the students, staff, faculty, and alumni
Finding new ways to engage with the student today is very important when they are so distracted by technology and this has been a great tool. Social media is a way for Colleges to interact with the students and meet their expectations. Admissions is having current students blog about their College experience to target potential students and show alumni how active the students are being.
Besides using social media to brand the university it is also being utilized inside the classroom. Students have been using social media in the classroom to comment on each other’s assignments and easily work in teams online. I know I personally use Google docs all the time in my groups because it makes it very easy to discuss things and keep everything together when my team is unable to meet.
It’s not all positive though Universities are facing problems with managing all the different social media sites. It takes someone who is familiar and who can also engage the audience appropriately. Schools can not just have a profile on several social media sites. It requires daily maintenance and interaction with students.
A couple schools that have been very successful are Harvard University, Ohio State University, University of Notre Dame and John Hopkins University.
Is your school utilizing social media in and out of the classroom?