Blogs can provide an effective channel for word-of-mouth marketing to promote products or services. In word‒ of‒ mouth marketing, an opinion leader, who is normally more interconnected, can deliver product information, provide recommendations, give personal comments, and supplement professional knowledge that helps companies to promote their products.
Blogging is a great way to form a relationship with the consumer on a personal level. You can also integrate your blog with your other streams of social networks like Facebook status updates and “Tweets” on Twitter. Blogging is an open door for advertisers and marketers to connect to their consumers without a cost.