Are Consumers Paying Attention?

As we can see, marketers are finding innovative ways of integrating ads into video games, but are gamers paying attention? A study conducted by Nielsen Games in 2008 proved that 36 percent of video game players have acted on an advertisement seen in a game.

According to Nielson, males age 18 to 34 spend an average of 15 percent of their time playing video games and of those surveyed, 11 percent of gamers said they purchased a brand advertised in a game. Not only that, but 19 percent said they talked about a product after seeing it in an in-game ad and 10 percent said they recommended the product to friends

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