There are major shifts taking place in technology and audience behavior that are turning the business of advertising into a whole new game. . For brand marketers relying on capturing the attention of an increasingly impatient and distracted consumer is going to be very difficult but they have found a way with gaming. What that means is combining advertising with gaming which gets you adver-gaming. It is a video game that promotes a particular brand, product or marketing message by integrating it into the game. Many organizations are starting to use advergames as a part of their marketing strategy. They are being used in the marketing strategy to improve branding, to boost product awareness and collect detailed data about existing and potential customers, clients and supporters.